CG Corp Global’s FMCG vertical, CG Foods, has made a significant announcement with the appointment of Bollywood superstar Ayushmann Khurrana as the new brand ambassador for their iconic noodle brand, Wai Wai. With a history spanning 25 years and a strong following among the youth, Wai Wai is poised to solidify its position with this exciting collaboration.

Under the theme ‘Wai Wai Wala Taste,’ this partnership aims to celebrate the unique flavor, taste, and seasoning that have endeared WAI WAI to its fans over the years.

Varun Chaudhary, Managing Director of CG Foods and CG Corp Global India, expressed his excitement about this collaboration, emphasizing the brand’s vision for exponential growth and deeper connections with Wai Wai enthusiasts across India.

Wai Wai, known for its pre-seasoned noodles, is set to introduce a transformation to the market, focusing on connecting with the emerging generation, including young adults, teenagers, and working professionals. With Ayushmann Khurrana on board, the brand plans to launch a dynamic 360-degree campaign that resonates with today’s youth.

Khurrana himself praised Wai Wai’s vibrant and diverse product range, which caters to various tastes and preferences.

This collaboration comes as Wai Wai aims to achieve an ambitious milestone of INR 20 billion in revenue for the fiscal year, representing a remarkable 100% growth compared to the previous year. CG Foods India, the FMCG arm of CG Corp Global, has been expanding its footprint in India with seven plants and 10 manufacturing lines.

Wai Wai’s journey, which began with exports in the 1990s, has now made it a beloved brand in over 48 countries worldwide. With Ayushmann Khurrana on board, the brand is all set to embark on an exciting new chapter in its illustrious history.

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