From Music to Fashion: Shruti Singh’s Creative Journey
From singing and songwriting to talent recruiting and video directing to business, it seems like Shruti Singh can do it all! She entered the entertainment industry at the tender age of 18 and dropped her first album, titled “Shruti.” Shruti burst onto the scene and quickly gained recognition for her incredible musical talent, collaborating with big-name stars like Nabin K. Bhattarai, Sugam Pokhrel, Rajesh Payal Rai, and more!
Her 2014 song “Namsari,” featuring Priyanka Karki, was number one on national TV! And her 2012 song “Kahile Aauchau” was also loved by many. But what’s kept Shruti busy these days? She launched her bridal boutique, “Queendom Couture,” in 2018!
The multitalented, hilarious, and dynamic Shruti Singh has shown that she’s not afraid to take risks and push boundaries. Whether you’re a music lover or just looking for some inspiration, get ready to be wowed by Shruti Singh!
How did you first become interested in music, and what inspired you to pursue it as a career?
I’ve always had an affinity for music! At a very young age, I used to listen to classic Bollywood songs and find myself feeling emotional and shedding a couple of tears, even if I didn’t understand the language yet if I didn’t understand the language yet. And growing up, I used to believe that I felt the music on a deeper level than my peers.
When did you first start becoming interested in design? Was it something you always had an interest in, or did it develop later on?
Like my interest in music, my love for design and fashion was also something I developed right from childhood. I used to scour for scraps of fabric and turn them into dresses for my dolls. Or you’d find me engrossed in design catalogs, daydreaming about creating my own dresses.
How did you transition from being a musician to becoming a designer? Was it a natural progression, or was it something you had to actively pursue?
I believe that music and design are both forms of creativity blessed upon us by Goddess Saraswati, and I’m a loyal worshiper! So transitioning from one artform (music) to another (design) felt natural to me. As women, we are expected to take on many roles in our lives: a mother, a sister, a friend, a homemaker, a breadwinner, a wife, a daughter or daughter-in-law, a therapist, an empath, a problem-solver, and much more. So why not do something for yourself? I would hate to live a life with unfulfilled dreams. No matter how difficult the journey might be, staying true to yourself and doing something you love is the key to a productive life.
Photo: Shruti’s album launched with Raj Khetan, Yogeshwar Amatya and more…..
Are there any similarities between the creative processes involved in music and design? Do you find that your experiences as a musician have influenced your design work in any way?
Yes! I believe they’re quite alike! Music and design can both influence emotions and require visualization, practice, self-discipline, investment, and tons of hard work! They’re both unique to each individual, and both have high stakes! Whether it’s a song or an outfit, what you make may not appease the mainstream public. You might not get the recognition you wished for! There might be days where you’re feeling down in the dumps and wondering why someone in the same field is faring much better in the public eye. But it’s important to maintain you authenticity and not follow a crowd.. I feel like musicians and designers both feel the same way when it comes to passion and expectation versus reality and mainstream media. (*laughs*)
What do you hope people take away from your designs, and how do you want them to feel when they wear your products?
Two words: regal and traditional. I feel like Nepal has had massive western influence in the past few decades. And while change is always good, your culture and your cultural identity are incredibly essential. You must never forget who you are, where you come from, what your ancestors had to go through to preserve your culture and ways of life, and why we must pass them on to our future generations. When you scroll through Pinterest, you’ll see all these gorgeous wedding decors and themes—and ethereal-looking brides in breath-taking dresses! And I want this to be a reality for every Nepali bride too! You don’t have to compromise your culture to feel like a princess or a queen on your wedding day.
Looking back on your music career, is there anything you would have done differently, and how has that influenced your approach to your business venture?
When I first entered the music scene, right up until my hiatus, I was a very shy and introverted person. All my music seniors, who’d been in the industry for decades, treated me like a bubbly and funny little sister, so I was happy to just be doted on and make music. To be honest, I didn’t chase after fame or money, so I didn’t see the point in going out of my comfort zone or social circle. I was happy where I was, surrounded by people who cherished me. But now that I’m older and wiser, I wish I’d been more social, met more people, taken up music gig offers, and more. When you meet more people in your industry, you learn about their life stories, their wins and losses, their strategies, their advice, and much more! Even to this day, I’m quite reclusive and rarely meet people, but I am now trying to apply that lesson to my business.
What are some of the most important lessons you’ve learned about pursuing your passions and building a successful career?
I’ve learned that connections are very important! Not just with other businesses but with your customers too. There’s a different satisfaction in creating something that your clients love, cherish, and shine brightly in. And it’s also important to never lose hope. Things won’t always go your way—it really won’t the majority of the time, actually (laughs), but you must never feel disheartened and start packing up. Keep persisting and have faith! That way, even if you hit rock bottom, you’ll always bounce back.
After all, we felt inspired by the interview. After all, staying true to yourself and following your dreams, although idealistic, is no easy feat! In a fast-paced world full of chaos, its important to take the time to do what make your happy.