From Vision to Wardrobe

People
Fashion
The Buzz Nepal
January 9 , 2026

The Story of CubeX and Its Founders

Aashraya Shrestha and Aarya Shakya are the visionary duo behind CubeX, a Nepali fashion brand that combines style, comfort, and inclusivity. As CEO/Director and COO/Marketing Head, they lead with a shared mission: to create clothing that not only looks good but feels good on everyone. With backgrounds in fashion photography and modeling, their journey is driven by creativity, community, and a deep understanding of how fashion can empower individuals to express themselves confidently. CubeX is more than a brand – it’s a movement toward meaningful, lasting fashion.

Creating Products That Tell Stories

The brand’s collections go beyond trends. Each piece is designed to tell a story, inspire confidence, and connect with the wearer emotionally. From timeless essentials to bold statement pieces, the brand curates clothing that works for all ages, sizes, and body types. The focus is on versatility and inclusivity, ensuring that fashion isn’t just about style but about belonging.

Filling the Gap in Nepali Fashion

The founders noticed a gap in Nepal’s fashion scene dominated by fast fashion, where trends change overnight and quality often suffers. CubeX challenges this cycle by creating durable, meaningful products designed to last. Each item is carefully crafted to carry emotion, identity, and pride – pieces customers will cherish and wear repeatedly.

A Philosophy of Inclusivity and Longevity

The design philosophy of the brand centers on inclusivity. The duo creates unisex, versatile pieces that suit different body types and ages, aiming to foster a sense of community where everyone feels represented. By prioritizing quality and timelessness over fleeting trends, the brand ensures that every product adds value not just to a wardrobe but to the wearer’s confidence and personal style.

Maintaining Quality and Trust

CubeX’s commitment to quality is evident in every stitch. With careful attention to materials, craftsmanship, and functional design, the brand delivers clothing that feels like an investment. This focus has helped them build a loyal following in Nepal and abroad, particularly in West Bengal, India, where their products have resonated strongly with customers seeking durable, expressive fashion.

Overcoming Entrepreneurial Challenges

Building a fashion brand in Nepal comes with unique obstacles. High production costs, limited copyright protection, and competition from fast fashion make maintaining originality difficult. Despite these challenges, the founders continue to create authentic, socially conscious products while staying true to CubeX’s vision: fashion that inspires, empowers, and gives back to the community.

What’s Next for CubeX

The brand is expanding rapidly, with plans for new stores, franchises, and international presence. CubeX will also explore creative collaborations, sub-lines catering to different lifestyles, and fresh collections that reflect evolving fashion sensibilities. Above all, the focus remains on meaningful, expressive clothing that allows customers to feel confident and connected to a larger community.