Nepal’s Eyewear Revolution

In Nepal’s rapidly evolving lifestyle market, Ashim Thapa stands out as a game-changer. As CEO of NewMew Nepal, he’s not just selling eyewear – he’s building a homegrown lifestyle brand that blends style, comfort, and quality at prices the average Nepali can afford.

From Personal Need to National Brand

The spark for NewMew came after Ashim’s own eye surgery, when a simple search for sunglasses exposed a glaring gap in the market – high prices, limited options, and zero local brands. Instead of settling, he set out to create a solution. The result? A brand that’s become synonymous with affordable luxury in Nepal’s eyewear scene.

The Grit Behind the Growth

Ashim admits the journey wasn’t easy. “The toughest part was staying focused when there were so many easier paths to take,” he reflects. Starting small, he chose patience and persistence over shortcuts, reinvesting profits and scaling step by step until NewMew became a nationwide name with multiple outlets.

Balancing Style, Quality, and Price

For Ashim, quality isn’t negotiable. By applying smart sourcing strategies and economies of scale, NewMew delivers world-class designs without the luxury price tag. “Cheap breaks. Quality lasts,” he says simply, summing up the brand’s core philosophy.

Shaping Consumer Behavior

When NewMew launched, eyewear was often overlooked in Nepal. Today, stylish sunglasses and durable frames are a fashion essential, with customers willing to pay for quality and design. Ashim credits this shift to better awareness and aspirational branding – both driven heavily by social media and e-commerce.

Empowering Local Talent

Every NewMew outlet runs on 100% Nepali talent, from sales teams to back-end operations. Ashim believes that a business is meaningful only when it empowers local people, creating both jobs and skill-building opportunities.

Leadership with a Growth Mindset

Early on, Ashim led with a hands-on, authoritative style. But as NewMew scaled, he evolved into a democratic leader, one who trusts his team and nurtures future leaders. “A strong team isn’t built on control,” he says. “It’s built on empowerment.”

The Road Ahead

Over the next five years, Ashim envisions bold expansion powered by innovation – from fresh designs to wider retail presence. As he puts it, “For us, it’s never expansion or innovation. It’s expansion with innovation.”

Contact Details:
9851200990 | Mata Kumaripati Marg, Mid Baneshwor | customersupport@newmew.com

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