Beauty standards have changed dramatically over the years, influenced by cultural, social, and historical factors. Understanding this evolution helps us appreciate the diversity of beauty and challenges us to think critically about how we define attractiveness.

Historically, Nepalese beauty standards were deeply rooted in cultural and religious beliefs. In traditional Nepali society, beauty was often associated with certain physical traits and behaviors. For women, fair skin was highly prized, influenced by long-standing cultural ideals and the association with purity and high social status. A slim figure, long hair, and a modest demeanor were considered essential attributes of beauty.

Men’s beauty standards also revolved around strength and resilience. A robust physique and a hardworking nature were valued traits, reflecting a person’s ability to provide for and protect their family. This traditional view was shaped by the agrarian lifestyle and societal roles prevalent in Nepalese communities.

The advent of modern media in the late 20th century began to shift these traditional standards. With the rise of television, movies, and eventually the internet, global beauty trends started to seep into Nepal. Bollywood films, in particular, played a significant role in shaping beauty ideals. Actresses with fair skin, slender figures, and glamorous styles became the epitome of beauty for many Nepalese, leading to a growing desire to emulate these traits.

As access to the internet and social media platforms expanded, global beauty standards became even more prominent. Instagram influencers, international celebrities, and beauty bloggers introduced new concepts of beauty, including a focus on fitness, makeup artistry, and fashion trends. This global influence started to challenge and diversify traditional notions of beauty.

In recent years, there has been a notable shift towards embracing diverse forms of beauty in Nepal. With increased awareness and advocacy for body positivity and self-acceptance, beauty standards are becoming more inclusive. The traditional emphasis on fair skin is being countered by a celebration of all skin tones. Beauty brands and media now feature a range of models with different body types, skin colors, and styles.

Nepalese youth are increasingly rejecting outdated beauty norms and are instead focusing on individuality and self-expression. This shift is evident in the growing popularity of local fashion designers who celebrate traditional Nepali attire alongside contemporary styles, reflecting a blend of old and new.

Moreover, beauty standards are now influenced by a broader range of cultural inputs. For instance, there is a rising appreciation for natural beauty, wellness, and holistic living. Traditional practices like Ayurveda are gaining renewed interest, emphasizing the importance of inner health and well-being as part of beauty.

The evolution of beauty standards in Nepal highlights a journey from rigid traditional norms to a more inclusive and diverse understanding of beauty. As Nepalese society continues to blend its rich cultural heritage with global influences, beauty standards will likely keep evolving, reflecting the dynamic nature of societal values and personal expression. Embracing this diversity allows to celebrate beauty in all its forms and encourages to redefine what it means to be beautiful in own unique ways.

Picture Credit- she defined, Lauren Greene, Sabesh Photography, engin akyurt

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