Kathmandu (Nepal) April 8, 2025: Beanstalk Asia, a premium integrated marketing communications agency head quartered in Mumbai, has delivered the latest brand campaign, The Waltz, for LAMINAR Tiles, a premium 100% vitrified tile brand in Nepal by Lumbini Ceramics Ltd, achieving an extraordinary viewership exceeding 60 Million and more than 75 Million impressions across platforms.

This viewership milestone is a testament to the campaign’s powerful combination of compelling visuals, emotive storytelling, and a robust multi-platform strategy. Conceptualised by BeanstalkAsia, The Waltz was designed to elevate LAMINAR’s promise of #LiveBetter – a solution oriented approach that establishes LAMINAR as a partner in creating durable, stylish and need-based surfaces.

At the heart of The Waltz is a visually captivating narrative featuring renowned Nepali actors, Aayushman Deshraj Joshi and Niti Shah. Set within a modern, luxurious home, the film beautifully captures a young couple sharing joyful moments, expressed through a seamless, rhythmic dance. This fluid choreography subtly highlights LAMINAR’s key attributes – Brilliant Shine, Strong & Durable, Anti-skid, Scratch-resistant, and Easy to Clean, showcasing how solution-oriented surfaces can enhance everyday living.

Ashutosh Khetan, Managing Director of Lumbini Ceramics shares:

“With The Waltz, our aim was to go beyond the product. We were interested in showing how Laminar tiles fit into everyday life and create joy through the solutions offered. By blending creativity, storytelling, and a multi-platform strategy, we have successfully positioned LAMINAR Tiles as a lifestyle brand. This campaign has allowed us to successfully communicate our values to our consumers and position ourselves as a competitive force in the market.”

Speaking on the success of the campaign, Upendra Singh Thakur, Founder of BeanstalkAsia, said,

At BeanstalkAsia, we believe that impactful brand storytelling begins in the digital space, where engagement is immediate and conversations are organic. With The Waltz, we adopted a digital-first approach, leveraging social media and influencer collaborations to create a strong emotional connection with our audience. By building early momentum online, we ensured that the campaign resonated with viewers before expanding into theatres and traditional media. This campaign is a testament to BeanstalkAsia’s commitment to pushing the boundaries of brand communication, and we are proud to raise the bar in Nepal’s evolving media landscape.

The digital-first strategy played a pivotal role in building early momentum, driving engagement through platforms like Instagram via collaborations with the lead actors and over 10 top Nepali mega influencers. These organic conversations and user-generated content fueled widespread interest and shareability from the outset and helped amplify the reach and viewership of the film.

The campaign’s phased roll-out — beginning with social and digital, expanding into cinemas, LED screens, and outdoor locations, and culminating with a television presence — amplified its reach and reinforced LAMINAR Tiles’ positioning as a premium lifestyle brand.

Also Read

Buzz Finds: Local Jewelry

Nepali New Year 2082 at Aloft Kathmandu Thamel

Farm Shop Celebrates its Fifth Anniversary 

Jana Ba Dyo at Gallery 108

DJ Norchen Shares His Passion for Music and the Crowd with The Buzz Nepal