Why Dubai Chewy Is the Viral Dessert Everyone’s Talking About

Food And Drinks
The Buzz Nepal
February 1 , 2026

If you’ve been scrolling through food reels lately, you’ve probably seen one trend taking over feeds: Dubai Chewy, a dessert that’s equal parts visually stunning, texturally irresistible, and downright internet famous. What started as a Middle Eastern–inspired sweet treat has now turned into a global food sensation that’s dominating cafes, convenience stores, and social media.

Despite its name, Dubai Chewy isn’t your typical cookie. It’s a gooey, chewy dessert ball that combines pistachio cream, crispy strands of kadayif (a shredded phyllo pastry), and a stretchy marshmallow-like exterior, all dusted with cocoa. The layers of texture, crispy on the inside, chewy on the outside, make for a satisfying bite that looks just as good on video as it tastes in real life.

The dessert craze was fueled by a viral food video that exploded online, quickly capturing millions of views and sparking reinterpretations across the world’s dessert scene. In places like South Korea, the trend has reached craze status, with shops selling out daily, queues forming before opening hours, and even non-dessert restaurants jumping into the game.

Part of Dubai Chewy’s appeal lies in how well it translates to short-form video. The moment you break it open, the gooey filling stretches dramatically and the contrasting textures are perfect for satisfying watchable content, a perfect match for TikTok and Instagram reels.

Whether you think it’s the next big dessert staple or just another viral fad, one thing is clear: Dubai Chewy has redefined how food trends spread in the digital age, where sight, sound, and shareability can turn a simple sweet into a worldwide obsession.