From Door-to-Door Sales to 25 Countries: The Nepal Foods Story | The Buzz Nepal May Feature

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People
The Buzz Nepal
May 11 , 2026

Bikash Nepal, founder of The Nepal Foods, is a leading Nepalientrepreneurrecognised for building a fast-growing global food brand. Under his leadership, Nepal Foods was named Best Nepalese Brand of the Year 2024 and Best Nepalese Distribution Company 2023. Bikash Nepal was also honoured as Entrepreneur of the Year 2025 at the UK Parliament by the Indo British Business Forum and Youth Icon of the Year 2025 by Kitab Jatra at the Embassy of Nepal in London.

Nepal Foods has additionally received multiple Great Taste Awards and was named Best Nepalese Brand of the Year 2024 by the AsianRestaurantand Food Award, highlighting its commitment to quality and authenticity.

Building The Nepal Foods into a Global Brand

Arriving in the United Kingdom in 2009 as an international student, Bikash Nepal began his journey in a modest way, working in door-to-door sales for British Gas, where early rejection gradually shaped his resilience and led to rapidcareergrowth.

Over the next few years, he developed a strong understanding of consumer behaviour and sales strategy, before transitioning from employment into entrepreneurship. In 2014, he founded Market Direct, representing leading Indian food brands such as Haldirams, Kohinoor, Gits, and Ashoka.

This experience deepened his expertise in global food distribution while revealing a key gap in the market: the absence of Nepali cuisine on the international stage. Acting on this insight, he launched Nepal Foods in 2018 with a mission to take authentic Nepali flavours global.

What began as a bold idea has now grown into a presence across 25 countries, a portfolio of over 300 products, and a reputation as a global ambassador for Nepali cuisine, further strengthened by multiple international awards recognising both quality and impact.

Scaling Through Challenges

Nepal Foods’ international growth has not been without friction. Early expansion brought complex import regulations, compliance hurdles, and logistical setbacks, including shipments that could not be cleared, but each challenge became a lesson in building a more robust operation. The company responded by tightening systems, refining processes, and developing the resilience that now underpins its global footprint.

At the same time, its growth has been shaped by a distinctly consumer-driven approach to product development, where real customer needs guide innovation. A standout example is the Instant Jhol Momo Mix, created to simplify a beloved Nepali dish by reducing preparation time to just one minute, delivering both convenience and authenticity.

This focus on accessible, practicalinnovationhas allowed Nepal Foods to connect with a broader audience, extending well beyond the Nepali diaspora.

Quality, Authenticity, and Origin

Quality is a core pillar of the brand. The company maintains strict production standards across its facilities in Nepal and holds both FDA and ISO certifications.

Beyond compliance, the brand prioritises authenticity. Traditional recipes are sourced directly from their regions of origin, with products such as Dharane Thukpa Masala and Thakali Meat Masala developed through extensive research and local collaboration.

Expansion and Future Growth

Nepal Foods continues to scale rapidly, launching five to six new products each month alongside an expanding pipeline of innovations. A key strategic focus is the global promotion of indigenous Nepali ingredients such as Timmur, Akbare, and Jimbu, reimagined in modern formats for international consumers.

“What began as a bold idea has now grown into a presence across 25 countries, a portfolio of over 300 products, and a reputation as a global ambassador for Nepali cuisine.”

To support this growth, the company is also strengthening its infrastructure through the acquisition of a major production facility in Jhapa, expected to increase manufacturing capacity by at least five times. Alongside its international expansion, Nepal Foods is preparing a significant milestone: the full launch of its product range in the domestic Nepali market, marking a return “home” after years of global growth.

From its origins in door-to-door sales to its presence across 25 countries, the brand reflects a journey built on persistence, market insight, and a commitment to elevating Nepali products worldwide, while continuing to operate with a growth mindset as a brand still evolving.

Contact Details:

Instagram: @nepalfoods/@bikashnepal

Website: www.nepalfoodsonline.co.uk