Avani. Earth. Essence. Empowerment.

Life Style
Peoples
The Buzz Nepal
August 8 , 2025

Avani Nepal – Rooted in Nature, Powered by Purpose

In a beauty industry dominated by glossy labels and imported formulas, Avani Nepal is redefining the standard by turning inward—to the land, legacy, and wisdom of Nepal. Founded by two visionary friends, Megha Agrawal and Arushree S. Khatiwada, Avani Nepal has quickly become one of the country’s flagship natural skincare brands, blending tradition with modern science.

Winners of the prestigious Summit Women of the Year 2023 award, Megha and Arushree continue to shine as leading voices in Nepal’s wave of purpose-driven entrepreneurship.

From Friendship to Founders

What began as a friendship forged abroad—Megha at the University of Michigan and Arushree at the University of Sydney—blossomed into a shared mission. They noticed a gap in Nepal’s skincare market: a lack of truly botanical, ethical, and effective products. Their answer was Avani, a Sanskrit word meaning “from the Earth,” embodying their dedication to purity, planet, and purpose.

Tradition Meets Science

Avani’s products are proof that natural doesn’t mean less. Using Himalayan honey, hibiscus, rose, rosemary, and charcoal sourced sustainably, each formulation is science-backed yet deeply rooted in tradition. No shortcuts, no artificial fillers—just a commitment to clean beauty that’s here to stay.

Changing the Narrative

When Avani first launched, locally made beauty products faced skepticism. Fast-forward to today, and Avani is stocked in over 80 stores across Nepal. This shift reflects more than just sales growth—it’s a movement toward trusting Nepal-made excellence. “Building brand confidence wasn’t easy,” the founders admit. “But seeing customers choose Avani with pride has been the most rewarding part.”

Built Through Adversity

Launching during the challenges of COVID-19 could have derailed the brand. Instead, Megha and Arushree used the time to refine their vision and strengthen Avani’s foundations. That resilience now fuels their expansion plans, both within Nepal and globally.

Beauty with a Mission

For Avani, skincare is more than skin deep. Each product is part of a mission-driven approach that champions women’s empowerment, environmental sustainability, and community upliftment. From nourishing the skin to supporting local livelihoods, Avani’s impact goes far beyond beauty.

For Megha and Arushree, innovation is key—but never at the cost of ethics, empathy, or authenticity. In a world chasing the next trend, Avani is proof that timeless values can be the most powerful beauty secret of all.