Genuine Fashion Brands in Nepal

In today’s world, fashion changes so rapidly that it’s difficult to keep track of the latest fashion trends. Many people are perplexed by the abundance of color and design options available on the market. Fashion is a form of self-expression and presentation, and it has the power to influence people’s personalities and lives. People are becoming more careful of their clothing patterns and fashion style in order to appear more self-assured. In recent few years, lots of Nepali fashion brands have been launched according to the Nepalese fashion trends. These are some Nepali fashion brands that you can add to your wardrobe.

Sonam Gear

Sonam Gear is a popular Nepali-made brand that is famous for its loose clothing wears and sweatshirts. This brand was founded in 2011 with a focus on foreign tourists, but due to increased demand from locals, it was pushed to extend its physical retail footprint in the Nepali market also. The Sonam means “Gifted, Fortune,” and they believe that by wearing them, their customers would receive a fortune. They sell a variety of apparel items such as jackets, vests, fleece, footwear, t-shirts, and so on.


Fibro is another prominent Nepali brand that provides comfortable, classy, and attractive clothing at a reasonable price. They were established to fill the void in the market for customers who had to juggle between cost and quality. Most of the products are targeted at the age group of 19 to 35 years old. They also emphasize quality, affordability, and durability, as well as simplicity that is appropriate for every occasion. They sell summer jackets, pullovers, bomber jackets, polo t-shirts, feather-down half and full coats, summer cotton shirts, sweatshirts, and much more stuff.

JuJu Wears

JuJu wears is a Nepali retail clothing brand that mainly focused on manufacturing quality t-shirts with an extensive selection of creative prints inspired by the rich culture and traditions of Nepal. This brand was launched by Shraman Apparels, which features underrated and underappreciated local artists to print on their high-quality garments. They are especially renowned for their unique prints, which relate to the customer’s inner selves and resonated with their identity.

Kashyapi Nepal

Kashyapi Nepal is a “Made in Nepal” digital fashion brand that produces sustainable and eco-friendly clothes. This brand was launched by Kishan Shrestha in April 2019 with a variety of items aimed at the 18-35 age group, including light-wear clothing and accessories. The main unique and special point of this fashion brand is they create durable and timeless products using sustainable and recycled fabrics.


Dochaa is a Nepalese footwear brand founded in 2017 to showcase the fusion of traditional weaving with modern design. The name was inspired by the first form of shoe created by indigenous peoples in the Indo-Tibetan region. It is a socially conscious brand that supports local artisans and local raw materials and follows traditional stitching and design practices to give each pair of shoes a distinct look and feel. Dochaa is high-quality footwear that provides the customer with safety and comfort. It represents the beauty of our culture, an expression of our identity, and a manifestation of Nepali pride.

Written By: Utsav Pun

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