Hay Hoddie: A Brand Built on Warmth, Comfort, and Emotional Connection

Local Brands
Fashion
The Buzz Nepal
January 16 , 2026

In a time when fashion often prioritizes trends over feeling, Hay Hoddie stands out as a brand rooted in comfort, emotion, and intention. Founded by Sunny Ghimire, Hay Hoddie is a comfort-driven lifestyle brand specializing in oversized blanket hoodies designed not just to keep people warm, but to make them feel safe, relaxed, and cared for.

Operating primarily through Instagram and TikTok, Hay Hoddie speaks directly to a younger generation that values emotional well-being as much as aesthetics. More than just clothing, the brand has become a symbol of warmth, both physical and emotional.

How Hay Hoddie Was Born???

The idea for Hay Hoddie took shape during the COVID-19 lockdown, a period of pause that gave Sunny the space to reflect and explore new possibilities. During this time, he enrolled in an online business program with Foundr, where he learned the fundamentals of building and scaling an online brand.

At the same time, a deeply personal challenge was unfolding at home. Sunny’s mother, due to health reasons, feels the cold far more intensely than most. Even the heaviest winter jackets failed to provide her with enough warmth. While searching for better winter solutions, Sunny came across the concept of oversized blanket hoodies.

A defining moment came while watching Shark Tank, where a product called The Comfy was pitched. What stood out wasn’t just the product, but the emotional response it triggered. People didn’t see it as clothing; they saw it as comfort. That realization was reinforced when Sunny’s partner received a blanket hoodie as a work-from-home gift. The joy, laughter, and immediate comfort it brought made everything clear.

That genuine happiness became the foundation of Hay Hoddie.

Comfort as a Love Language

With Valentine’s season approaching, Hay Hoddie feels especially relevant. For Sunny, Valentine’s gifting isn’t about price or extravagance, it’s about warmth, closeness, and thoughtfulness.

Gifting a Hay Hoddie carries an unspoken message: “I want you to feel warm, safe, and cared for, even when I’m not there.” That emotional meaning isn’t layered on through marketing; it’s built directly into the product itself.

Designed for the New Generation

Hay Hoddie’s popularity among Gen-Z and young adults comes from its thoughtful balance between style and substance. While the brand embraces oversized silhouettes, playful colors, and clean designs, it doesn’t chase trends blindly.

Quality remains non-negotiable. Each hoodie is crafted using premium fleece, heavy GSM fabric, ultra-soft inner lining, and durable stitching. Sunny has a simple internal standard: if it doesn’t pass the “I don’t want to take this off” test, it doesn’t ship. That commitment is something customers notice instantly.

Rewards, Challenges, and Building Trust

For Sunny, the most rewarding part of building Hay Hoddie has been witnessing genuine customer attachment; repeat buyers, daily tags on social media, and messages from people sharing how the hoodie helped them through cold days or difficult moments.

The biggest challenge, however, has been building trust in an online-first market. In Nepal, skepticism toward online brands is understandable. Rather than fighting it, Hay Hoddie chose to rise above it; by delivering better quality, better service, and clearer communication. That challenge ultimately shaped the brand into what it is today.

The Future of Personalization

Personalization plays an important role in Hay Hoddie’s long-term vision. While the brand currently focuses on maintaining consistent quality at scale, customized options such as name embroidery and special gifting notes are actively in development.

Valentine’s gifting, after all, is deeply personal and future collections aim to reflect that emotional depth even more strongly.

Stories That Stay

One customer story, in particular, left a lasting impression. A buyer shared that they had sent a Hay Hoddie to their partner studying abroad, describing it as “sending warmth across countries.”

Moments like these reaffirm the brand’s purpose. Hay Hoddie isn’t just about clothing, it’s about helping people stay emotionally connected, no matter the distance.

What to Expect This Valentine’s Week

This Valentine’s Week, Hay Hoddie is focusing on togetherness rather than cliches. Expect couple-friendly gifting offers and content that celebrates comfort, closeness, and quiet moments.

The message is simple: love doesn’t always have to be loud. Sometimes, it’s warm, soft, and cozy.

Looking Ahead, Sunny’s long-term vision for Hay Hoddie includes expanding into neighboring countries, introducing complementary comfort-focused products, and establishing the brand as a lifestyle label that began in Nepal but resonates globally.

For young entrepreneurs, his advice is direct and honest: “don’t wait for perfect conditions. Start small, listen closely to customers, and execute with discipline. Talent and ideas are everywhere in Nepal; what truly sets people apart is consistency.”

Be the one who executes. Be the one who stays consistent.

For more business stories follow The Buzz Nepal!!