Forever 52 Proudly Launches in Nepal | Mishisa Cosmetics

Events
Life Style
The Buzz Nepal
April 10 , 2026

Kathmandu, March 9 — Forever 52, a well-established Dubai-based makeup brand has launched in Nepal through Mishisa Cosmetics, in a grand product launch event hosted at The Kathmandu Marriott on March 9, 2026, with the support of Kaam Management.

The ceremony honored the legacy of Mishisa Cosmetics as a family-owned business, with the brand name drawing from the names of its founders: “Mi” for Mina, “Shi” for Shimul, and “Sa” for Saanvi. Following in the footsteps of her father, Mr. Hemanta Niraula, Managing Director Ms. Shimul Niraula addressed a distinguished gathering of beauty influencers, celebrities, Dubai-based delegates from the Forever 52 head office, and celebrated makeup artists, including Ms. Shradha Maskey, in her opening speech.

The energy of the event peaked with applause and cheers as Master of Ceremony Mr. Jay Pradhan unveiled a surprise segment, in which eight women each won individual vouchers worth Rs. 5,000, spreading unexpected joy and adding a memorable touch to the launch day.

The product launch segment was led by Forever 52’s Brand Ambassador for Nepal, Mrs. Alizeh Jamali. The lineup spanned several categories, featuring the Pro Perfecting Primer, Serum Foundation, Translucent Matte Loose Powder, Waterlight Lip Gloss, Academic Air Foundation, Sensational Setting Spray, and the It’s My Day Eyeshadow Palette.

The event also welcomed Ms. Prabhleen Kaur, an acclaimed Indian makeup artist, who delivered a captivating live demonstration on stage using the newly launched Forever 52 products.

About Forever 52

Founded in Dubai and widely popular across the Middle East, Europe, and South Asia, Forever 52 has built its reputation on delivering professional-grade makeup that bridges the gap between high-end performance and everyday affordability. Known for its extensive shade ranges, skin-friendly formulations, and long-wearing finishes, the brand has become a trusted name among both professional makeup artists and beauty enthusiasts worldwide. Its entry into the Nepali market through Mishisa Cosmetics brings with it a portfolio that meets international quality benchmarks, something that has historically been difficult to source locally without significant cost.

A New Chapter for Nepal’s Beauty Industry

The arrival of Forever 52 in Nepal signals more than just a new product on the shelf. Nepal’s beauty and makeup industry has been growing steadily, fueled by a younger, more beauty-conscious generation and a thriving community of content creators and professional artists. Yet access to internationally recognized, professional-quality brands has remained a persistent gap. This collaboration between Mishisa Cosmetics and Forever 52 begins to close that gap, giving local artists the tools to work at a global standard without looking beyond their own market. If this partnership is indicative of the direction Nepal’s beauty retail space is heading, the industry’s most exciting chapter may well be just beginning.